video advertising
Video Rocks B2B
Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video. Still have your […]
Instagram Stretches Video Boundaries
Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]
Video Cocktail, Shaken Not Stirred
Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance). […]
Dip Before You Dive
Just dive right in with your DRTV campaign. Bingo! Instant success, right? Well, possibly. But you’re really just groping in the dark unless you dip your little feet in. Test the waters for performance patterns and response rates. Then you can make every and all necessary adjustments — before the hard-won budget is blown. And […]
Facebook Strikes Back
By now, every video production company in Orange County knows the tremendous value of online videos. Facebook certainly does. Which is why the social behemoth is striking back against YouTube, Twitter, and Yahoo. Hard. The strike-back is fueled by modifications that will make Facebook more competitive with YouTube and the others. The first change centers […]
Google Prowls the Video Fringes
For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]
Why Video Production is a Laughing Matter
If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand. So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any […]
Video Lightning Can Strike Twice
If you can make one viral video, you can make a second, right? Just slap another on YouTube, and you’re off to the races. Not quite. As an Orange County video production company, we know viral videos require careful planning. Content, vision, daring, timing, creativity, and yes, luck all go into the mix. Double that […]
Want a Bigger YouTube Audience? Follow These 2 Steps
YouTube has impacted everyone and everything, including video production in Orange County. So how do you reach the widest possible audience with this magical medium? The following tips will show you the way: #1 Create a Trail How will people find your YouTube video? With a digital trail. This consists of searchable titles, intriguing thumbnails, […]