what is online video production
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
Facebook Strikes Back
By now, every video production company in Orange County knows the tremendous value of online videos. Facebook certainly does. Which is why the social behemoth is striking back against YouTube, Twitter, and Yahoo. Hard. The strike-back is fueled by modifications that will make Facebook more competitive with YouTube and the others. The first change centers […]
Don’t Leave LinkedIn Out
Video production in Orange County has come a long way. And one reason is the proliferation of online videos. YouTube, Facebook, and all the rest are great at pulling in audiences. So why are you leaving LinkedIn out of the equation? Many video production companies do. For some reason, marketers see LinkedIn as a different […]
Want a Bigger YouTube Audience? Follow These 2 Steps
YouTube has impacted everyone and everything, including video production in Orange County. So how do you reach the widest possible audience with this magical medium? The following tips will show you the way: #1 Create a Trail How will people find your YouTube video? With a digital trail. This consists of searchable titles, intriguing thumbnails, […]
3 Attention Stretchers Every Brand Needs
Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued. #1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on […]
Create, Grab n’ Hold Online Videos
You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]
A Little Video With Your Tunes?
Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]
DRTV Re-Sized
While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]
Why Marketers Must Be Ready for the Small Screen
As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]