Author: kburke

YouTube SEO, brand marketing, brand building, SEO basics, SEO for videos
by kburke 01/05/2018 0 comm

YouTube SEO: How to Get Your Videos Seen on YouTube

YouTube is more than just a platform for vloggers and funny home videos; it’s the second largest search engine behind its parent company, Google. Ranking high for YouTube SEO is essential to getting your video seen and promoting your brand. Here’s exactly how to rank for YouTube SEO:   Do your keyword research. Before you […]

video marketing why you need brand strategy
by kburke 23/04/2018 0 comm

Why You Need Video Marketing in Your Strategy

Even though video is predicted to control an astounding 90% of Internet traffic by 2019, an alarming number of brands and companies are hesitant to jump on the video marketing bandwagon. Many think that video marketing is too costly and complicated. Others think that video marketing isn’t worth the effort. Both are sorely mistaken. Here’s […]

Amateur Hour: Directing Non-Actors and Non-Professionals On Set
by kburke 13/11/2017 0 comm

Camera Shots & Angles Everyone in Production Should Know

Whether you’re new to the production scene or a seasoned pro, over time you realize that every piece of cinematic video can be boiled down to the same handful of camera shots and angles. When combined in different ways, these camera shots define the style of dozens of directors and producers. Read on for our […]

Production Assistant Essentials: How to build the perfect PA kit
by kburke 30/10/2017 0 comm

Production Assistant Essentials: How to build the perfect PA kit

Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]

Reasons to Hire a Professional Drone Operator
by kburke 16/10/2017 0 comm

Why You Should Hire a Professional Drone Operator

Whether you’re making a drone-centric video or just looking to spice up your next video advertisement, drone footage can be the make or break in an engaging video. Wondering about whether or not you need a professional drone operator? We think the answer is a resounding yes. Here’s why you need to hire a professional […]

Amateur Hour: Directing Non-Actors and Non-Professionals On Set
by kburke 09/10/2017 0 comm

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Not every set calls for (or has the budget for) big-time professional actors. When directing non-actors, or those with minimal acting experience, on set, you may find yourself tweaking your standard procedure. Here’s our guide to directing non-actors on your next production set: Why would you hire a non-actor? There are actually quite a few […]

DRTV Optimized
by kburke 13/06/2016 0 comm

DRTV Optimized

What do people usually do after they’ve viewed a DRTV commercial? (a) Buy vast quantities of the advertised product or service. (b) Rush to the fridge to load up on snacks. OR (c) Seek more information. Most advertisers hope the answer is (a) Buy vast quantities of the advertised product or service. But the correct […]

The Future of Online Video
by kburke 10/05/2016 0 comm

The Future of Online Video

If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]

6 Production Ground Rules for Client Feedback
by kburke 18/04/2016 0 comm

6 Production Ground Rules for Managing Client Feedback

Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]

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