Brand building
How to A/B Test Your Marketing Videos
So, you’ve created the greatest marketing video of all time. But how can you tell if it’s actually serving the purpose you want it to? In comes the magical power of the A/B test. We’ve got your guide to how to use the A/B test method to improve your video marketing effectiveness. What is […]
How to Find Your Niche Market for Better Sales and Success in 4 Steps
Finding the perfect niche for your business is daunting; we admit it. But without it, your brand has no chance of making a name for itself in the complex scheme of businesses today. Read on for our how-to guide on finding your niche market. What is a niche? Before we begin, it’s important to […]
3 Tips on Using Psychology to Sell – Inside the Consumer Mind
Determining how to best sell to your consumers is one of the most difficult parts of your strategy. But what if we told you that you could use the power of psychology to sell consumers on your brand? It turns out basic psychology holds the key to gaining consumer trust and making sales. Read on […]
How to Create a Sales Funnel for Your Business
When it comes to finding and building your consumer base, any method that doesn’t incorporate a sales funnel is sure to fail. Sales funnels are integral to growing your brand from a small startup to a multi-million dollar company. Without it, your marketing team will flounder and your sales numbers stay low. Read on for […]
How to Create Buyer Personas for Your Marketing Strategy
Creating buyer personas is more than just a fun marketing exercise; it’s an essential practice to creating marketing and video collateral that works. But what is a buyer persona? How do you create them? Here’s everything you need to know about creating buyer personas for your marketing strategy. What is a buyer persona? In […]
How to Sell a “Boring” Product with Effective and Exciting Marketing
We have a secret for you: most products in the world aren’t that glamorous. The Nikes and the Apples of the world are outliers, not the rule. Some products just aren’t that exciting, but serve an important need or service. So how do you market a “boring” product? We’ve got all the tips you need […]
Should Brands Take a Stand: Talking Politics and Social Issues in Brand Image
In an increasingly intense and divisive social climate, one question has stood out in company boardrooms: Should brands take a stand on political and social issues? What are the complications of doing so? Do consumers even care? We’ve taken a look at whether your next advertising video should include your brand taking a stand. […]
YouTube SEO: How to Get Your Videos Seen on YouTube
YouTube is more than just a platform for vloggers and funny home videos; it’s the second largest search engine behind its parent company, Google. Ranking high for YouTube SEO is essential to getting your video seen and promoting your brand. Here’s exactly how to rank for YouTube SEO: Do your keyword research. Before you […]
Why You Need Video Marketing in Your Strategy
Even though video is predicted to control an astounding 90% of Internet traffic by 2019, an alarming number of brands and companies are hesitant to jump on the video marketing bandwagon. Many think that video marketing is too costly and complicated. Others think that video marketing isn’t worth the effort. Both are sorely mistaken. Here’s […]