Brand videos
How to Find Your Niche Market for Better Sales and Success in 4 Steps
Finding the perfect niche for your business is daunting; we admit it. But without it, your brand has no chance of making a name for itself in the complex scheme of businesses today. Read on for our how-to guide on finding your niche market. What is a niche? Before we begin, it’s important to […]
Facebook Video Ads – How to Create a Facebook Marketing Video That Sells
We all know that Facebook video ads are the way of the marketing future. By 2020, it’s estimated that 75% of mobile traffic will be video-based. Facebook will prove to be the key to video ads with its 1.45 billion daily users. Want to get in on the action? Here’s everything you need to know […]
Should You Use Humor in Advertising?
Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand. The case for humor Many of the […]
5 Types of Video for Social Media Marketing
Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]
Sequential Video Marketing
Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message or story through a series of static ads or videos. Ad content is delivered one at a time during […]
Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
Facebook Mobile Video Content Marketing: You in?
Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]
Video By the Bundle
It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog: Programmatic video is a strategy built on […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]