Online video
Create, Grab n’ Hold Online Videos
You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]
A Little Video With Your Tunes?
Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]
DRTV Re-Sized
While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]
Online Videos Forcing Advertisers to Change Their Game
Industry insight is one of the reasons IDR is a leading Orange County online video production company. Insight, of course, covers many facets of the marketing universe. One of the most intriguing is the blazing progress of online videos. Expect this rapid advance to continue indefinitely. All of which means advertisers must wake up and […]
TV Commercials Show They’re Still the One
Television advertising … where it is and where it’s going. Knowing the twists and turns of this tricky territory has helped propel IDR Productions to a leadership position among video production companies in Orange County. One of the most fascinating glimpses at TV advertising is provided by a recent study. Just when the world thought that […]
Why Marketers Must Be Ready for the Small Screen
As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]
What Brands Should Know About Naming Their New Baby
Brand image … knowing it, creating it, managing it … all factors that have ignited the soaring success of IDR Productions in the realm of red hot video production companies in Orange County. But where does brand image begin? If you’re introducing a new product with an infomercial, TV commercial or online video commercial production, […]
Google Gives Online Video a Big Thumbs Up!
As a cutting-edge video production company in Orange County, IDR stays alert for important news concerning the world of website video production and social media video production. We definitely found something to chew on with Google’s latest findings about online video. As the Big G sees it, online video is no longer an option for […]