What is DRTV?
Dip Before You Dive
Just dive right in with your DRTV campaign. Bingo! Instant success, right? Well, possibly. But you’re really just groping in the dark unless you dip your little feet in. Test the waters for performance patterns and response rates. Then you can make every and all necessary adjustments — before the hard-won budget is blown. And […]
DRTV Offers Done Right
Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]
DRTV Secrets Revealed
We recently visited the brand guru. Got some excellent advice. (So now you know how we do it.) Here’s what the expert revealed about achieving DRTV success. Grab Attention. Like immediately. Waste one second, and viewers could (and probably will) flee. This means a clear, relevant opening message. Ambiguity is audience repellent. Solve a Problem. […]
Greenpeace Says Yes to DRTV
It can tell riveting stories and stir up powerful emotions on a global scale. Is it the latest novel, a blockbuster movie? No, it’s good ol’ DRTV. Greenpeace recently discovered the power of DRTV to stir up deep emotions. Aiming to generate donor support in Italy and New Zealand, the organization conducted DRTV tests in […]
3 Ways to Beef Up DRTV
We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]
Advertisers Racing to DRTV
Once upon a time, DRTV stood for novelty product promotions. Its hunting grounds were thousands of late night living rooms where sleepless eyes glued themselves to the tube. All that is now ancient history. Oh sure, DRTV still makes its way to the legions of late-nighters. But its role has expanded well beyond after-midnight territory. […]
DRTV Beyond the Fringe
If you’re banking on DRTV lead generation, make sure your videos go beyond the broadcast fringe and get ample YouTube exposure. Just look what’s happening with the top 100 brands. These leaders doubled their YouTube viewership last year. All told, the top 100 brands have racked up over 40 billion YouTube views. Coincidentally, the top […]
Get a Brand Boost Now!
DRTV integrated with social media delivers a major brand boost. Now, you want to give your brand an even bigger boost? Just drop some video into your Twitter site. It’s powerful stuff. Right now, Twitter is where your brand video needs to be. Unlike other platforms, Twitter gives users plenty of things to do with […]