digital video
Experts See Media Merger Looming
All those screens. All those viewers. So why so pointlessly separate? Something’s gotta give. Well, it’s about to. Screens large and small, broadcast and digital, will be merging in a unified marketing front. At least, that’s the expectation of many industry heavyweights. A recent survey from Videology revealed what many marketers now see — the […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
TV vs. Online: Video Production Across Two Worlds
Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]
Create, Grab n’ Hold Online Videos
You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]
TV Commercials Cross the Entertainment Line
Once upon a time in TV Land … the Hollywood-esque TV commercial was forbidden. These fearsome monsters could devour budgets in a single gulp. Then came the winds of change, which have blown across the industry and through the offices of our Orange County video production facility. Now there’s a whole new attitude toward the […]
DRTV Re-Sized
While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]
Online Videos Forcing Advertisers to Change Their Game
Industry insight is one of the reasons IDR is a leading Orange County online video production company. Insight, of course, covers many facets of the marketing universe. One of the most intriguing is the blazing progress of online videos. Expect this rapid advance to continue indefinitely. All of which means advertisers must wake up and […]
Why Marketers Must Be Ready for the Small Screen
As a leading video production company in Orange County, IDR stays in tune with the wave of trends lighting up the marketplace. And when it comes to website videos and social media videos, the hottest, most relevant trend is the skyrocketing popularity of mobile. No question about it. If your business isn’t brewing up videos […]
Augmented Reality – A New “Reality” for Online Videos
As a forward-looking video production company in Orange County, IDR Productions consistently pushes into the furthest frontiers of website video production and social media video production. Among the most intriguing discoveries we’ve made is augmented reality. Indeed, numerous marketers are giving brands eye-grabbing pizzazz with this fascinating digital innovation. What is Augmented Reality? […]