DRTV campaign for lead generation
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
Care to Repeat That?
Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation. Incredibly, […]
3 Ways to Lead Your Brand into the Spotlight
If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal. #1 Showcase Your […]
Ride the YouTube to Lead-Generation Land
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign
Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
What Every Brand Should Know About DRTV Lead Generation Campaigns
You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]
Getting Personal with DRTV for Lead Generation Campaigns
It’s noisy out there. And much of the hubbub is flying out from the crosscurrent of marketing messages vying for our worthy attention. So how do you cut through the commotion when you’re creating a DRTV campaign for lead generation? By making sure the video engages your intended audience. This by no means requires visual […]