online video marketing

Facebook Mobile Video Content Marketing: You in?
by kburke 18/01/2016 0 comm

Facebook Mobile Video Content Marketing: You in?

Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]

relevant video content
by kburke 03/11/2015 0 comm

Don’t Do That With Online Videos!

Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]

Overcoming the Silent Treatment
by kburke 26/10/2015 0 comm

Overcoming the Silent Treatment

As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]

Theater of the Tweet
by kburke 23/10/2015 0 comm

Theater of the Tweet

These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]

Instant Video

Instant Video

Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]

Don’t Force Customers to Play Video Hide n’ Seek
by kburke 30/09/2015 0 comm

Don’t Force Customers to Play Video Hide n’ Seek

As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]

Video Rocks B2B
by kburke 28/09/2015 0 comm

Video Rocks B2B

Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video. Still have your […]

Instagram Stretches Video Boundaries

Instagram Stretches Video Boundaries

Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]

Video Cocktail, Shaken Not Stirred

Video Cocktail, Shaken Not Stirred

Creativity…. the supreme goal of everyone involved with Orange County video production. Yeah, slick ideas count. The more, the merrier. But what really pushes your brand front and center is a savory video cocktail … that zesty, full-bodied blend of creative ideas spiced with the following industry realities. (Shake well for just the right balance). […]

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