online video marketing

Ride the YouTube to Lead-Generation Land

Ride the YouTube to Lead-Generation Land

DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]

Social Media Gets Action-Packed With DRTV

Social Media Gets Action-Packed With DRTV

Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]

What Every Brand Should Know About DRTV Lead Generation Campaigns

What Every Brand Should Know About DRTV Lead Generation Campaigns

You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]

DRTV Gets Cozy with Social Media
by kburke 17/06/2015 0 comm

DRTV Gets Cozy with Social Media

Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]

You’re Not Really Doing THAT with Video!
by kburke 15/06/2015 0 comm

You’re Not Really Doing THAT with Video!

Stop! Are you really doing that with video? You know what I’m talking about …You don’t? OK, well in the world of video production, there are lots of things you do – and certain things you don’t. Amazingly, far too many marketers commit the don’ts. So for your edification and future success, here are 3 […]

TV vs. Online: Video Production Across Two Worlds
by kburke 08/06/2015 0 comm

TV vs. Online: Video Production Across Two Worlds

Despite the rocketing popularity of online media, video production for TV is still king of the hill when it comes to consumer reach. It’s all a question of viewing habits. Minute for minute, more people plant themselves before the classic tube then glue their eyeballs to smartphones and laptops. Nevertheless, brands can’t ignore the surging […]

Create, Grab n’ Hold Online Videos
by kburke 04/06/2015 0 comm

Create, Grab n’ Hold Online Videos

You don’t become a leading Orange County online video production company without knowing the difference between TV and online video ads. You don’t think there’s a difference? Try showing a conventional TV commercial online and see what happens. Chances are real good it’ll shrivel. Money down the drain. Endless frustration. Bye-bye budget. Like it or […]

A Little Video With Your Tunes?
by kburke 28/05/2015 0 comm

A Little Video With Your Tunes?

Nowadays, you can’t click, swipe, or touch without seeing an online video. As a leading online video production company in Orange County, we’ve seen this trend surge to the sky, particularly in the last year. And now, apparently, Spotify will be fueling the surge. That’s right. Word’s out that the music hot spot plans to […]

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