social media
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads
Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market. Why do […]
6 Reasons To Build Your Social Media Before Your Product Launch
When you’re prepping to launch your product, social media may be the last thing on your mind. But it shouldn’t be! Running successful social media channels should be your first stop for a successful product launch. Wondering why? Then read on for IDR Productions’ 6 reasons to build your social media before your product launch. […]
5 Types of Video for Social Media Marketing
Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]
Social Media, Programmatic TV and Mobile by Peter Koeppel
We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry. Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]
Instagram Stretches Video Boundaries
Instagram has just opened some new doors for everyone involved in Orange County video production and beyond. And the doors are open wide … literally. The popular social hangout is now giving marketers the option of using landscape dimensions for their video and photo ads. Hear all those wild shouts peeling through sky? That’s the […]
Facebook Strikes Back
By now, every video production company in Orange County knows the tremendous value of online videos. Facebook certainly does. Which is why the social behemoth is striking back against YouTube, Twitter, and Yahoo. Hard. The strike-back is fueled by modifications that will make Facebook more competitive with YouTube and the others. The first change centers […]
Don’t Leave LinkedIn Out
Video production in Orange County has come a long way. And one reason is the proliferation of online videos. YouTube, Facebook, and all the rest are great at pulling in audiences. So why are you leaving LinkedIn out of the equation? Many video production companies do. For some reason, marketers see LinkedIn as a different […]