Get a Brand Boost Now!
DRTV integrated with social media delivers a major brand boost. Now, you want to give your brand an even bigger boost? Just drop some video into your Twitter site. It’s powerful stuff. Right now, Twitter is where your brand video needs to be. Unlike other platforms, Twitter gives users plenty of things to do with […]
TV Ads Trump Facebook
Wait a minute! This can’t be! Wasn’t there a frenzied swarm racing in the direction of digital video? Weren’t video productions created for the online zone supposed to kick conventional DRTV into oblivion? Not according to Interscope Research. A recent Interscope study unpacked a startling bit of news – TV ads have four times the […]
And how Did That Make You Feel?
DRTV and social media. Can’t beat this combination for raising brand awareness. One feeds the other. Makes each stronger and spreads the word further. So what is it about the DRTV that really makes it sing? You can call it many things. A good one is the oomf factor. The oomf factor is the magic […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
DRTV Gets Cozy with Social Media
Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]