Infomercial production
The DRTV Edge
As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]
DRTV for the Demanding
DRTV isn’t what it used to be. As with virtually anything and everything in the marketing universe, the medium is changing with blistering speed. What are the forces spurring this evolution? Let’s start with television itself. The big TV game-changer is Video on Demand (VOD). Once an entertainment novelty, VOD is turning viewing habits upside […]
The Bridge to Video Enlightenment
Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]
DRTV Offers Done Right
Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]
3 Ways to Beef Up DRTV
We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]
Advertisers Racing to DRTV
Once upon a time, DRTV stood for novelty product promotions. Its hunting grounds were thousands of late night living rooms where sleepless eyes glued themselves to the tube. All that is now ancient history. Oh sure, DRTV still makes its way to the legions of late-nighters. But its role has expanded well beyond after-midnight territory. […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]