Online video
Profit from a Solid Online-DRTV Connection
What is the most common course of action for people who respond to DRTV commercials? No, their fingers don’t fly to the nearest phone to place a call. According to industry statistics, more than 50% of these responders jump to the advertiser’s website. Their objective? Dive deeper for more product info. Given the magnetic power […]
Social Media, Programmatic TV and Mobile by Peter Koeppel
We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry. Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
Video By the Bundle
It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog: Programmatic video is a strategy built on […]
TV Times Two
By now, every Orange County video production company knows this about online TV – the medium is pulling in more and more viewers. What may come as a surprise, however, is how fast the online growing, particularly the younger-skewing segment. For this group, online TV is rapidly becoming the medium of choice. To meet soaring […]
Overcoming the Silent Treatment
As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]
Theater of the Tweet
These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]
Sit n’ Shop with YouTube
Step aside, QVC and all the rest. There’s a new and better way to sit n’ shop. And it all looks extremely promising to this Orange County Video production company. The new shopping resource is none other than YouTube. That’s right. The video mainstay has made video much more shoppable with an innovation called Shopping […]
The Bridge to Video Enlightenment
Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]