Video advertising

humor gets people to like you
by kburke 02/11/2015 0 comm

From Chuckles to Ka-Ching!

Orange County video production is a laughing matter. At least, it should be. Through the ages, humor has been a formidable selling tool. Merchants, orators, politicians, educators, and countless others have won people over with well-placed comic touches. It’s all about comedy’s entertainment value, right? That’s what hooks viewers. True up to a point. But […]

TV Times Two
by kburke 27/10/2015 0 comm

TV Times Two

By now, every Orange County video production company knows this about online TV – the medium is pulling in more and more viewers. What may come as a surprise, however, is how fast the online growing, particularly the younger-skewing segment. For this group, online TV is rapidly becoming the medium of choice. To meet soaring […]

Overcoming the Silent Treatment
by kburke 26/10/2015 0 comm

Overcoming the Silent Treatment

As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]

Theater of the Tweet
by kburke 23/10/2015 0 comm

Theater of the Tweet

These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]

Sit n’ Shop with YouTube
by kburke 22/10/2015 0 comm

Sit n’ Shop with YouTube

Step aside, QVC and all the rest. There’s a new and better way to sit n’ shop. And it all looks extremely promising to this Orange County Video production company. The new shopping resource is none other than YouTube. That’s right. The video mainstay has made video much more shoppable with an innovation called Shopping […]

Ride the Facebook Carousel
by kburke 19/10/2015 0 comm

Ride the Facebook Carousel

As an Orange County video production company, IDR keeps its eyes on Facebook at all times. We’ve got to. As most of you know (unless you’ve been on the moon), Facebook is now one of the world’s hot spots for online videos. No, it won’t be knocking YouTube off the map any time soon. Nevertheless, […]

The Bridge to Video Enlightenment
by kburke 16/10/2015 0 comm

The Bridge to Video Enlightenment

Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]

Instant Video

Instant Video

Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]

Get Your DRTV Priorities Straight
by kburke 12/10/2015 0 comm

Get Your DRTV Priorities Straight

You’ve heard this dozens of times: Brands must be unique. Otherwise, who sees you? An understandable belief. So many products squeezed into a cramped market space. How can a DRTV production possibly get noticed? Only one way — it has to shout good and loud. But don’t crank up the volume right off the bat. […]

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