video production online
TV Times Two
By now, every Orange County video production company knows this about online TV – the medium is pulling in more and more viewers. What may come as a surprise, however, is how fast the online growing, particularly the younger-skewing segment. For this group, online TV is rapidly becoming the medium of choice. To meet soaring […]
Overcoming the Silent Treatment
As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]
Theater of the Tweet
These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]
Sit n’ Shop with YouTube
Step aside, QVC and all the rest. There’s a new and better way to sit n’ shop. And it all looks extremely promising to this Orange County Video production company. The new shopping resource is none other than YouTube. That’s right. The video mainstay has made video much more shoppable with an innovation called Shopping […]
The Bridge to Video Enlightenment
Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]
Instant Video
Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]
YouTube Videos: From Roomy to Round
Move over, wide screens. Round is in. At least, that’s the situation at YouTube. Earlier in the year, the popular site made 360-degree online videos a reality backed by plenty of support. With the right equipment, brands can create and post 360-degree YouTube videos that give viewing space a whole new, exciting dimension. While many […]
Don’t Force Customers to Play Video Hide n’ Seek
As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]
Google Prowls the Video Fringes
For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos. It’s hard to say exactly where all this […]