Video advertising
DRTV Optimized
What do people usually do after they’ve viewed a DRTV commercial? (a) Buy vast quantities of the advertised product or service. (b) Rush to the fridge to load up on snacks. OR (c) Seek more information. Most advertisers hope the answer is (a) Buy vast quantities of the advertised product or service. But the correct […]
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]
6 Production Ground Rules for Managing Client Feedback
Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]
Studies Reveal Hidden Powers of Online Video Ads
For eons, it seems, advertisers have harnessed the power of online video ads to boost brand awareness. And to no one’s surprise, these videos delivered – viewers knew all about your products and services thanks to the unstoppable force of online exposure. What many marketers didn’t know, however, is that online brand videos contained many […]
How to Capture Micro Moments with Video Marketing
In the contemporary marketing sphere, the consumer journey is comprised of fleeting micro moments – a brief interval of time providing quick information that can be absorbed or acted upon instantaneously. Internet users, particularly those connected to mobile devices, have come to expect these instant info-deliveries. It’s part of the experience. Video on a Personal […]
3 Ways to Create Impactful Video Content
It’s practically front page news … online video marketing is hotter than a meteor shower. Look around, and you’ll likely see at least one devotee glued to a mobile device, feasting on a banquet of YouTube masterpieces. Yes, people are devouring video. How large are their appetites? Well, on YouTube alone, users are uploading 72 […]
Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
Put Your DRTV Campaign on the Right Track
Once a DRTV campaign is underway, marketers naturally want to know the score. This generally means tracking inbound traffic. For many years, the preferred tracking channel was the phone call. The more voice responses pouring in, the better. Or so the thinking went. But times have changed. The once-mighty phone call is now sharing the […]
What Makes an Effective Infomercial?
As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually have certain features in common. They don’t guarantee a marketing triumph, of course. But these features do increase your chances […]