direct response advertising
DRTV Offers Done Right
Without a compelling offer, your DRTV production would stall in the starting gate. Despite the importance of offers, however, they’re often misunderstood. So what exactly is a DRTV offer, and why is it so important? Most people would say that DRTV offers are sales boosters. And they’d be half-right. More precisely, an offer is designed […]
Is Your DRTV Big on Value?
In the world of DRTV, one thing has been etched in stone ever since the first merchant danced into the local marketplace – shoppers must see tremendous value in your goods and services. Or the cash register just won’t ring. Period. Bottom line is this – gains must go to the buyer and seller. So […]
Why Video Production is a Laughing Matter
If you’re creating DRTV or other types of videos, it never hurts to tickle some funny bones. In fact, laugher probably will help your cause tremendously. Chuckling viewers are engaged viewers. And that brings them closer to your brand. So what does it take to pry loose some giggles and guffaws from DRTV viewers? Any […]
DRTV Secrets Revealed
We recently visited the brand guru. Got some excellent advice. (So now you know how we do it.) Here’s what the expert revealed about achieving DRTV success. Grab Attention. Like immediately. Waste one second, and viewers could (and probably will) flee. This means a clear, relevant opening message. Ambiguity is audience repellent. Solve a Problem. […]
Greenpeace Says Yes to DRTV
It can tell riveting stories and stir up powerful emotions on a global scale. Is it the latest novel, a blockbuster movie? No, it’s good ol’ DRTV. Greenpeace recently discovered the power of DRTV to stir up deep emotions. Aiming to generate donor support in Italy and New Zealand, the organization conducted DRTV tests in […]
3 Ways to Beef Up DRTV
We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]
Advertisers Racing to DRTV
Once upon a time, DRTV stood for novelty product promotions. Its hunting grounds were thousands of late night living rooms where sleepless eyes glued themselves to the tube. All that is now ancient history. Oh sure, DRTV still makes its way to the legions of late-nighters. But its role has expanded well beyond after-midnight territory. […]
Care to Repeat That?
Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation. Incredibly, […]
And how Did That Make You Feel?
DRTV and social media. Can’t beat this combination for raising brand awareness. One feeds the other. Makes each stronger and spreads the word further. So what is it about the DRTV that really makes it sing? You can call it many things. A good one is the oomf factor. The oomf factor is the magic […]