online video advertising
3 Attention Stretchers Every Brand Needs
Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued. #1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on […]
Tilt with the Times
Brands promoting with online video productions can now tilt with the times. Credit the latest advance in video technology – 360-degree video. So what’s the big deal about the innovation? Well, plain and simple, 360-degree video shifts viewing control into the hands of users. Watching a video on a computer, smartphone, or tablet, users can […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Feed the Millennial Video Habit
Is your brand targeting Millennials with video productions? Then by all means know this: Millennials absolutely love their online videos. Seems like they view them for every reason under the sun, one of the big ones being comparison shopping. Yes, online video is what this youthful sector relies on to decide what car to drive, […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign
Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
What Every Brand Should Know About DRTV Lead Generation Campaigns
You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]
DRTV Gets Cozy with Social Media
Are you relying on a single DRTV channel to do your brand shouting? Better be packing plenty of patience. Because results likely will be crawling in … if they make it to your camp at all. No surprise there. Today’s consumer is plugged into one big mass of multi-screen madness – TV, smartphone, tablet, laptop, […]