online video production
Daring to Share the Truth About Facebook
So what’s up with Facebook? Can it really boost a TV ad campaign? As an Orange County video production company, it’s our job to know answers like these. So we snooped, searched, hunted, and probed. And we came up with this feast of Facebook facts. March 2015 research conducted by Nielsen for Facebook IQ revealed […]
Get a Brand Boost Now!
DRTV integrated with social media delivers a major brand boost. Now, you want to give your brand an even bigger boost? Just drop some video into your Twitter site. It’s powerful stuff. Right now, Twitter is where your brand video needs to be. Unlike other platforms, Twitter gives users plenty of things to do with […]
3 Attention Stretchers Every Brand Needs
Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued. #1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on […]
Tilt with the Times
Brands promoting with online video productions can now tilt with the times. Credit the latest advance in video technology – 360-degree video. So what’s the big deal about the innovation? Well, plain and simple, 360-degree video shifts viewing control into the hands of users. Watching a video on a computer, smartphone, or tablet, users can […]
And how Did That Make You Feel?
DRTV and social media. Can’t beat this combination for raising brand awareness. One feeds the other. Makes each stronger and spreads the word further. So what is it about the DRTV that really makes it sing? You can call it many things. A good one is the oomf factor. The oomf factor is the magic […]
Jump Into the Shopper’s Seat with DRTV
YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Feed the Millennial Video Habit
Is your brand targeting Millennials with video productions? Then by all means know this: Millennials absolutely love their online videos. Seems like they view them for every reason under the sun, one of the big ones being comparison shopping. Yes, online video is what this youthful sector relies on to decide what car to drive, […]
Ride the YouTube to Lead-Generation Land
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign
Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]